Marketing and Media

Your school's reputation in the local community has a big effect on staff and pupils - not least the number of children who apply for places. Learn how your school can get good press, and deliver a positive and consistent message on social media (and how it can deal with any bad PR too).

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  How Should Schools Market Themselves?

  Marketing and Media

  • The process of actively putting yourself out there and promoting what your school does isn’t necessarily an easy one. We hear from several experts about the best way to proceed...
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  How London Primaries can get Involved in an Ambitious Art Project

  Marketing and Media

  • If you’re a primary school in the London area, here’s your chance to get involved in an ambitious art project due be exhibited at Tate Britain…
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  How to Handle the Media like a Pro

  Marketing and Media

  • It’s one thing to face a crowded assembly, but quite another to address a TV camera. Here’s how to carry out your media engagements with flair and confidence
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  Create a Prospectus That Inspires

  Marketing and Media

  • A prospectus should do more than simply impart information – it needs to successfully inspire parents, says Zoe Howes
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  Engage Teaching Staff in your School’s Marketing

  Marketing and Media

  • When it comes to improving your school’s reputation and demonstrating what makes it great, everyone has a part to play...
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  Social Media – A User’s Guide For Headteachers

  Marketing and Media

  • Twitter can be a powerful tool for headteachers – but as Simon Hepburn explains, with great power comes great responsibility…
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  6 Essential Ideas for Designing a Great School Website

  ICT Software

  • Your school’s website is a showroom, reception area and office, all rolled into one – so it’s important to get the essentials right, says Justin Smith...
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  Teacher Recruitment? Don’t be Reactive – Get Proactive

  Marketing and Media

  • Avoid getting caught on the hop when it comes to your recruitment needs by planning ahead, writes Nickii Messer...
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  What Local Businesses Can do for Your School’s STEM Provision

  CPD

  • Real examples and demonstrations from local companies can lend your STEM teaching a whole new dimension – Susan Coleman explains how schools can start reaching out…

• Is your school uniform too expensive?

  Marketing and Media

  • Insisting on ‘approved uniform suppliers’ might seem like a sensible idea – but your parents may have good reasons for shopping around...